Mizzou Basketball

Creative Direction

Before the 2025 season, Mizzou Men’s Basketball unveiled their new uniforms. The uniforms were a nod to the historic look of the 1990s uniforms that are forever a fan favorite. The uniforms showcase the classic “Block M Missouri” logo on the front and a blocky Sans Serif font for the numbers with a thick offset stroke.

When I was asked to create the campaign for the upcoming season, I knew I wanted to pay homage to the new uniforms with a rich history, but still create something that showcases the modern, fast-paced brand of basketball that Coach Gates brings to the program.

Gameday Graphics

Retro Night Campaign

Being tasked to create a campaign for retro night, I wanted to pay homage to the 1980s Mizzou Men’s Basketball teams dubbed “The Cats From Ol’ Mizzou.” I drew inspiration from baseball cards from the 80s and chose to use a script font with grain and canvas textures to give the campaign an older feel. I also created tiger stripes in the same style of the script font for added design elements and Mizzou branding.

NCAA Tournament

With the tigers being on the national stage, I wanted to create a look that encapsulates Mizzou. I continued to use the block font branding used throughout the season but leaned into the iconic gold color of the university. My goal was to stand out on feeds and timelines and for the audience to know exactly what team they are looking at, which the gold helped do. In the compositions I added fierce tiger stripes to highlight the tenacity Coach Gates and the team brings.

SEC Tournament

The 2025 SEC Men's Basketball Tournament was in Nashville, Tennessee. With the tournament being held on Broadway I wanted to express the spirit and energy of the street. I went with a look that symbolizes the neon signs that light up the city, while also incorporating other subtle elements from the street in the background.